The business of influencers and influencer marketing has skyrocketed in popularity in recent years. A report by Adweek states that 75% of marketers are using influencer marketing as a tactic to grow their business. That report was published in 2015, so since influencer marketing has only grown since then, we can assume that this trend is here to stay.
If you’re not familiar with the term “influencer,” Influencer Marketing Hub defines an influencer as “an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.” The most successful influencers are the ones who have found a niche. A narrow niche of interest allows them to stand out among other influencers and paves the way for a specific target audience to find their platform.
These influencers found their niche: technology. Forbes named them as the top 10 influencers in the industry for 2017. Together they have a combined reach over 63,940,000 people. This includes:
- 10,967,003 Instagram followers
- 11,450,015 Twitter followers
- 12,409,045 Facebook likes
- 28,732,950 YouTube subscribers
More than 63 million in reach, all because of just ten individuals. This is a prime example of why all those marketers are jumping at the chance to use influencer marketing to reach their audiences. Let’s meet a few of the top 10 influencers of the tech world!
Marques Brownlee
Starting out by making software tutorial videos at the young age of 16, Marques now works with companies like Google, Apple, and Tesla to produce videos that reach millions of views on YouTube.
Justine Ezarik
Better known as “iJustine,” this influencer created her first website by the time she was 12 years old, having taught herself HTML. Her tech-focused blog claimed her spot as one of the top 50 most influential women in tech according to Fast Company.
Lewis Hilsenteger
This tech influencer is all about the gadgets. His content consists of revealing the latest and most innovative new tech products to his enormous following.
For more on the world of tech influencers and their individual profiles, check out the full article on Forbes. Look to these influencers to see what’s coming up next in the ever-evolving field of technology.
